Respect: Recognizing the dignity of others and giving them the same value with which we want to be treated. When we treat others with respect, we would not require them to do anything we would not be willing to do ourselves.


Fortitude: Inner strength that enables a person to encounter difficulty or adversity and bear pain, without becoming depressed or frustrated, while not wavering from one’s objective. When we act with fortitude, we recognize things do not always go smoothly and we are not fazed by it. We continue working towards the goal until it is successfully accomplished, no matter what obstacles we encounter.


Integrity: Living in keeping with one’s core values without mis-alignment; being the same on the outside as the inside. Being honest is an aspect of having integrity, for we express what we know to be true. When we act with integrity, we do what we say we’ll do; we’ll meet our commitments.


Faith: Confident belief in the truth, value, trustworthiness, intentions and commitment of a person, idea, or organization. Faith begins as belief that grows beyond strong conviction. The object of faith is often something intangible, such as: one’s inner ability; the ability of an organization; the power of the unseen. While being relentlessly disciplined, the combination of faith and fortitude helps us maintain equanimity, while confronting the most brutal facts of our own current reality and allow us to pass through adversity knowing we will prevail in the end. Faith dispels doubt. Faith in our company’s leadership and soundness of the company’s objectives, enables us to work unwavering towards the goal.


Growth: Moving the needle. The process of developing, evolving or maturing physically, mentally, or spiritually. Development from a lower or simpler to a higher or more complex form; evolution. It is our aim to develop a work environment that is conducive to each individual’s professional and personal growth, while we work together to foster the company’s growth. As long as we are alive, we should strive for constant growth and avoid stagnation. This will help us infuse each day with purpose and progress.

Ethics: The rules of conduct, based on moral principles, that govern an individual, business, or group. The code of ethics is vital, it gives us boundaries that we must stay within, in our professional careers. We have clear business objectives; we need to conduct ourselves ethically to achieve them.


Unity: The spirit of working harmoniously together. We can accomplish much more, and with less stress, when we are united. In business, there are times to debate and times to execute. When we do not agree, we need to distinguish whether there is time for debate or whether time to execution immediately. If there is time for debate, we can express our points of view, backed by reasoning. “United we stand. Divided we fall.”  

Service: Labor performed for the benefit of others. When we perform work with an attitude of service, we serve something higher than ourselves. This can be our company, community, country, humanity, or spiritual source. Such work helps put into the action some of the core values previously listed, such as respect, growth, and gratitude.  

Gratitude: The feeling, emotion, attitude, thankfulness, gratefulness or appreciation in acknowledgement of a benefit that one has received or will receive. There are so many things that take place in our everyday lives for which we can be grateful. When we do not take them for granted, but actually feel grateful, it contributes to an inner sense of peace, well-being and fulfillment. A positive way to start each day is with gratitude that we woke up in a wonderful world, country and have a place to work and apply our given abilities, and we can develop meaningful relationships both inside and outside work. Gratitude is a catalyst for all that we stand for.