Core Values

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Recognizing the dignity of others and giving them the same value with which we want to be treated. When we treat others with respect, we would not require them to do anything we would not be willing to do ourselves. 

Inner strength that enables a person to encounter adversity and bear pain, without becoming frustrated, while not wavering from one’s objective. When we act with fortitude, we recognize things do not always go smoothly, and we are not fazed by it. We continue working towards the goal until it is successfully accomplished, no matter what obstacles we encounter. 

Living to keep with one’s core values without mis-alignment; being the same on the outside as the inside. Being honest is an aspect of having integrity.  We express what we know to be true. When we act with integrity, we do what we say we’ll do; we’ll meet our commitments.  We have clear objectives; we need to conduct ourselves ethically to achieve them.  

Confident belief in the truth, value, trustworthiness, intentions and commitment of a person, idea, or organization. Faith begins as belief that grows beyond strong conviction. The object of faith is often something intangible, such as: one’s inner ability; the ability of an organization; the power of the unseen. While being relentlessly disciplined, the combination of faith and fortitude helps us maintain equanimity, while confronting the most brutal facts of our own current reality and allow us to pass through adversity knowing we will prevail in the end. Faith dispels doubt. Faith in our company’s leadership and soundness of the company’s objectives enables us to work unwavering towards the goal. 

Moving the needle. The process of developing, evolving or maturing physically, mentally, or spiritually. Development from a lower or simpler to a higher or more complex form; evolution. It is our aim to develop a work environment that is conducive to each individual’s professional and personal growth, while we work together to foster the company’s growth. As long as we are alive, we should strive for constant growth and avoid stagnation. This will help us infuse each day with purpose and progress.  

When working harmoniously together, we can accomplish much more, and with less stress. We are united. In business, there are times to debate and times to execute. When we do not agree, we need to distinguish whether there is time for debate or whether time to execution immediately. If there is time for debate, we can express our points of view, backed by reasoning. “United we stand. Divided we fall.”